Reputation Genius vs Grade.us
Grade.us is a capable review-funnel tool built largely for agencies and white-label resellers, priced per seat. Reputation Genius is an all-in-one platform for the home service business that operates it directly — pairing automated reviews with CRM, messaging, and webchat.
Reputation Genius vs Grade.us: which is better for a home service business?
It depends who runs it. Grade.us is an excellent review-generation funnel — especially for agencies reselling under their own brand — and starts around $99/month for a single location. Reputation Genius is built for the contractor running it in-house: at $97/month flat it adds CRM, two-way messaging, and webchat to the automated review engine, so reviews and the leads they create live in one system.
| Reputation Genius | Grade.us | |
|---|---|---|
| Starting price | $97/mo flat | ~$99/mo (1 location)* |
| Pricing model | Flat plan | Per seat / per location |
| Built for | Home service businesses (direct) | Agencies / white-label resellers |
| Beyond reviews | CRM + messaging + webchat | Review funnels & reporting |
Reputation Genius vs Grade.us: feature & pricing comparison
| Feature | Reputation Genius | Grade.us |
|---|---|---|
| Starting price | $97/mo (Essentials), flat | Around $99/mo for 1 location (2026)* |
| Pricing model | Flat plan, no per-seat fees | Per seat / per location; multi-location ~$60/loc |
| Contract terms | Month-to-month, 14-day free trial | Month-to-month or annual, 14-day trial |
| Automated review requests | Up to 95% sent automatically (SMS + email) | Yes (review-request funnels) |
| AI review responses | Included | Limited / response tools vary |
| CRM + messaging + webchat | Included across plans | Not included (review-focused) |
| White-label / agency resale | Not the focus | Strong white-label & agency tooling |
| Done-for-you onboarding | Yes (one-time setup fee) | Self-serve setup |
| Best fit | HVAC, plumbing, roofing, electrical SMBs | Agencies & resellers managing many clients |
Pricing: flat all-in-one plan vs per-seat review tool
Grade.us prices by seat/location: as of 2026 a single location starts around $99/month, with multi-location pricing reported near $60 per location and agency/white-label tiers quoted separately. For an agency managing dozens of client accounts, per-seat pricing is sensible. For a single contractor, it can add up as you add users.
Reputation Genius is flat: $97/month for Essentials, $297 for Professional, $497 for Platinum, with a 14-day free trial and month-to-month billing — and that one price includes the CRM and messaging, not just the review funnel. (Confirm current Grade.us pricing with the vendor.)
- Grade.us: ~$99/mo single location, ~$60/location multi, agency tiers by quote (see vendor)
- Reputation Genius: $97 / $297 / $497 per month, flat, includes CRM + messaging
- No per-seat math as your team or office staff grows
Features: review funnel vs review-plus-revenue system
Grade.us does one thing very well: it builds smart review-request funnels that route happy customers to public review sites and unhappy ones to private feedback, with solid reporting and white-label options. If review generation is all you need — or you're an agency reselling it — that focus is a strength.
Reputation Genius covers the same review-funnel job (automated SMS + email requests, AI-assisted responses, private negative-feedback routing) and then connects it to the rest of the sale: a CRM to track leads, two-way messaging, and webchat to capture new inquiries. Reviews become part of a revenue system rather than a standalone tool.
Who operates it: agency vs in-house
The cleanest way to choose is by operator. Grade.us shines when a marketing agency runs reputation management on a client’s behalf and wants to brand the dashboard as their own. Reputation Genius is built for the home service business running it in-house — done-for-you onboarding, a flat price, and a 30-day money-back guarantee on the subscription, with everything in one login.
Which one is right for you?
Choose Reputation Genius if…
Local HVAC, plumbing, roofing, and electrical businesses that run reputation management in-house and want reviews, CRM, messaging, and webchat in one flat-priced platform.
Choose Grade.us if…
Marketing agencies and resellers that want a focused, white-label review-generation funnel to deploy across many client accounts with per-seat pricing.
Frequently asked questions
Honest answers about how Reputation Genius stacks up.
They start at a similar price — Reputation Genius at $97/month flat and Grade.us around $99/month for one location (2026) — but Reputation Genius includes CRM, messaging, and webchat in that price, while Grade.us prices per seat and stays review-focused. Confirm current Grade.us pricing with the vendor.
Often, yes. Grade.us has strong white-label and agency tooling designed for resellers managing many client accounts, which is a genuine strength. Reputation Genius is built for the home service business operating its own account directly, with CRM and messaging included.
For HVAC, plumbing, roofing, and electrical companies running reputation management in-house, Reputation Genius is a strong Grade.us alternative: it is built to automate up to 95% of review requests and generate roughly 12-20 new reviews per month, and it bundles CRM, messaging, and webchat at a flat $97–$497/month.
Grade.us focuses on review-generation funnels and reporting rather than a built-in CRM or two-way messaging. Reputation Genius includes a CRM, two-way messaging, and webchat alongside the automated review engine, so leads and reviews live in one system.
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Sources & pricing references
Competitor pricing and features are drawn from public sources below and were accurate at time of writing. Pricing changes — confirm current rates with each vendor before purchasing.
See why home service businesses switch to Reputation Genius
Automated reviews, CRM, and messaging in one platform — from $97/month with a 14-day free trial.