Cookie Policy

What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you browse websites. They are widely used to make websites work more efficiently and to provide information to the owners of the site. They allow us to recognize your device and remember whether you have been to our website before.

How We Use Cookies

We use cookies to enhance your browsing experience, analyze our traffic, and understand where our visitors are coming from. We use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device for a set period of time or until you delete them).

Types of Cookies We Use

• Essential Cookies: These are necessary for the website to function properly. They enable basic functions like page navigation and access to secure areas of the website.
• Performance Cookies: These help us understand how visitors interact with our website by collecting and reporting information anonymously.
• Functional Cookies: These allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features.
• Targeting/Advertising Cookies: These are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user.

Tracking Technologies

In addition to standard cookies, we utilize specific third-party tracking technologies to improve our services:

Google Analytics & Tag Manager

We use Google Analytics to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the site and blog, where visitors have come to the site from and the pages they visited.

Retention: Data is retained for 14 months by default before being automatically deleted.

Facebook Pixel

We use the Facebook Pixel to measure the effectiveness of our advertising by understanding the actions people take on our website. This allows us to ensure that our ads are shown to the right people and to create advertising audiences.

Retention: Data is retained for up to 180 days.

Microsoft Clarity

We partner with Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity.

Retention: Session data is retained for 30 days.

Bing Webmaster Tools

We use Bing Webmaster Tools to monitor and maintain our site's presence in Bing search results and to troubleshoot performance issues.

Google Ads Conversion Tracking

We use Google Ads conversion tracking to measure the effectiveness of our paid advertising. When you click a Google ad and visit our site, a conversion cookie is placed. This helps us determine which ads lead to meaningful actions on our website.

Retention: Conversion data is retained for up to 90 days.

Vercel Analytics

We use Vercel Analytics to collect anonymized page view data and custom event metrics. This service uses a lightweight, privacy-friendly approach that does not rely on traditional cookies and collects no personally identifiable information.

Retention: Data is retained for 30 days.

Vercel Speed Insights

We use Vercel Speed Insights to monitor real-user performance metrics such as page load times and Core Web Vitals. This helps us ensure optimal website performance. No personally identifiable information is collected.

Session-Based Tracking

In addition to cookies, we use browser sessionStorage (temporary, session-only storage) to track UTM campaign parameters (source, medium, campaign, term, content) for marketing attribution. This data is automatically cleared when you close your browser tab and is not shared with third parties.

We also track user interactions such as button clicks, calculator usage, and lead form submissions as anonymous events to improve our services.

Managing Cookies

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

Find out how to manage cookies on popular browsers:

• Google Chrome
• Microsoft Edge
• Mozilla Firefox
• Microsoft Internet Explorer
• Opera
• Apple Safari

To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

Changes to This Policy

We may update our Cookie Policy from time to time. We encourage you to review this policy periodically for any changes. Changes to this policy are effective when they are posted on this page.

Contact Us

If you have any questions about our use of cookies, please contact us: