Reputation Genius vs GatherUp
GatherUp is a transparent, well-built review and customer-experience platform priced per location with add-ons. Reputation Genius bundles the automated review engine with a CRM, messaging, and webchat at one flat price built for local home service businesses.
Reputation Genius vs GatherUp: which is better for a home service business?
Both publish their pricing, which is refreshing. GatherUp starts at $99/month for a single location ($60/location for multi-location), with add-ons like Listings Hub priced separately. Reputation Genius starts at $97/month flat and includes a CRM, two-way messaging, and webchat alongside the automated review engine — so a contractor gets reviews plus lead capture and follow-up in one plan, without stacking add-ons.
| Reputation Genius | GatherUp | |
|---|---|---|
| Starting price | $97/mo flat | $99/mo (1 location)* |
| Pricing model | Flat plan | Per location + add-ons |
| CRM + messaging | Included | Not included |
| Built for | Local home service SMBs | Reviews + CX, agencies & multi-location |
Reputation Genius vs GatherUp: feature & pricing comparison
| Feature | Reputation Genius | GatherUp |
|---|---|---|
| Starting price | $97/mo (Essentials), flat | $99/mo single location, $60/location multi (2026)* |
| Pricing model | Flat plan, no add-on stacking | Per location; Listings Hub +$40/loc, SMS add-ons |
| Contract terms | Month-to-month, 14-day free trial | Month-to-month or annual, 14-day trial |
| Automated review requests | Up to 95% sent automatically (SMS + email) | Yes (email + SMS credits) |
| AI review responses | Included | AI reply assistance included |
| CRM + messaging + webchat | Included across plans | Not included (reviews + CX focus) |
| Listings management | Not the focus | Listings Hub add-on (+$40/location) |
| Done-for-you onboarding | Yes (one-time setup fee) | Self-serve setup |
| Best fit | HVAC, plumbing, roofing, electrical SMBs | Multi-location & agencies wanting reviews + CX |
Pricing: flat plan vs per-location plus add-ons
Credit where it's due — GatherUp is one of the more transparent vendors in this space. As of 2026 it publishes $99/month for a single location and $60/month per location for 2–10 locations, with per-location discounts at higher tiers. The catch is add-ons: Listings Hub runs about $40/month per location, and promotional SMS campaigns carry extra per-location costs, so the real total depends on what you bolt on.
Reputation Genius is flat: $97/month for Essentials, $297 for Professional, $497 for Platinum, with a 14-day free trial and month-to-month billing — and the CRM, messaging, and webchat are in that price, not separate modules. (Confirm current GatherUp pricing with the vendor.)
- GatherUp: $99/mo single, $60/location multi, plus add-ons (Listings Hub ~$40/loc) (see vendor)
- Reputation Genius: $97 / $297 / $497 per month, flat, CRM + messaging included
- No add-on stacking to get lead capture and follow-up
Features: reviews + CX platform vs reviews + revenue system
GatherUp is a polished review and customer-experience platform: review generation, monitoring across 100+ sites, NPS surveys, AI reply assistance, and an optional listings hub. For a business that wants deep review and CX tooling — or an agency standardizing on it — that depth is a real strength.
Reputation Genius covers the core review job (automated SMS + email requests, AI-assisted responses, private negative-feedback routing) and then connects it to revenue: a CRM to track leads, two-way messaging, and webchat to capture inquiries. The question is whether you want a reviews/CX specialist or an all-in-one that turns reviews into booked jobs.
Contracts and getting started
Both tools are friendly here. GatherUp offers a 14-day free trial with month-to-month or annual billing, and Reputation Genius is month-to-month with a 14-day free trial and a 30-day money-back guarantee on the subscription. The deciding factor is usually scope: pick GatherUp for review/CX depth and listings, or Reputation Genius to keep reviews, CRM, and messaging under one flat price.
Which one is right for you?
Choose Reputation Genius if…
Local HVAC, plumbing, roofing, and electrical businesses that want automated reviews plus CRM, messaging, and webchat in one flat-priced plan without stacking add-ons.
Choose GatherUp if…
Multi-location businesses and agencies that want a dedicated, transparent review and customer-experience platform with NPS surveys and optional listings management.
Frequently asked questions
Honest answers about how Reputation Genius stacks up.
They start within a dollar — Reputation Genius at $97/month flat and GatherUp at $99/month for one location (2026). The difference is scope: Reputation Genius includes CRM, messaging, and webchat in that price, while GatherUp charges per location and prices listings and some SMS as add-ons. Confirm current GatherUp pricing with the vendor.
Yes. As of 2026 GatherUp publishes $99/month for a single location and about $60/month per location for multi-location accounts, with add-ons like Listings Hub priced separately. Reputation Genius uses a flat plan price with no per-location surcharge on core plans.
For HVAC, plumbing, roofing, and electrical companies that want reviews plus lead capture in one place, Reputation Genius is a strong GatherUp alternative: it is built to automate up to 95% of review requests and generate roughly 12-20 new reviews per month, and it bundles CRM, messaging, and webchat at a flat $97–$497/month.
GatherUp focuses on review generation and customer experience rather than a built-in CRM or two-way messaging. Reputation Genius includes a CRM, two-way messaging, and webchat alongside the automated review engine, so reviews and the leads they create live in one system.
Have more questions? Book a free consultation
Keep comparing
Sources & pricing references
Competitor pricing and features are drawn from public sources below and were accurate at time of writing. Pricing changes — confirm current rates with each vendor before purchasing.
See why home service businesses switch to Reputation Genius
Automated reviews, CRM, and messaging in one platform — from $97/month with a 14-day free trial.