The 10-Minute Weekly Google Post
There is a free promo slot on your Google profile. Almost nobody in your category uses it.
Your Google Business Profile has a posting feature built into it. Whatever you put there shows up on your listing when someone looks you up — no ad spend, no audience to build, no algorithm to beat. Most local businesses have never posted once, which means the ones that do stand out by default. It takes about ten minutes a week.
What you need
- Ten minutes
- Your phone
- One photo from the past week
- Step 1 of 5
Find it once so you can find it fast every time
The posting option lives inside your Google Business Profile, and the fastest way in is not through a dashboard.
- While signed in to the Google account that owns your profile, search your own business name in Google.
- Your profile appears with a management bar across the top. There is an "Add update" or "Promote" option in it.
- Do it once on your phone and it becomes a thirty-second job from then on.
Tip: Add your own business name as a saved search or bookmark. Removing the friction is most of what makes the habit stick.
- Step 2 of 5
Know what a post actually is
A post is a photo, a short piece of text, and optionally a button. It is not a social media feed and nobody follows you — it shows up on your listing for people already looking you up.
- Keep the text to a few sentences. Only the first line or two shows before it truncates, so put the point first.
- Standard updates roll off after about a week, which is exactly why this is a weekly habit rather than a one-off.
- Event and offer posts stay up until their end date, so use those when you have real dates.
- Always attach a photo. A post without one is easy to scroll past.
- Step 3 of 5
Post what you did this week
The easiest post to write, every single week, is something you already finished. You do not need a marketing idea — you need a photo and two sentences.
- What it was, in plain words. "Replaced a failed water heater in East Longmeadow yesterday." "Put this three-tier lemon cake together for a wedding on Saturday."
- One useful detail. What caused it, how long it took, what someone might watch out for, what it cost roughly.
- Name the town. This is how someone two streets over realises you work near them.
Tip: Never post anything that identifies a customer, a patient, or their address. The street name is too specific; the town is right.
- Step 4 of 5
Keep a short rotation so you never stare at a blank box
The reason people stop posting is not effort, it is deciding what to post. Fix that by rotating through the same handful of types.
- Recent work, with a photo.
- A seasonal heads-up — what people should be dealing with, booking, or thinking about this month.
- A common question you got asked on the phone this week, answered.
- A genuine offer or an availability note, if you have one. Do not invent urgency.
- Something about the business itself: a new hire, a new piece of kit, a certification, a refit, an anniversary.
- Step 5 of 5
Pick the ten minutes and defend them
This only works as a routine. A burst of six posts in one afternoon and then nothing for four months is worse than one post a week, because the whole value is looking currently active.
- Choose a fixed slot — Friday afternoon while you are doing paperwork works for most people.
- Set a repeating reminder on your phone. Do not rely on remembering.
- If you miss a week, post the next week. Do not try to catch up.
- Write it on your phone in the moment if it is easier than sitting down to it later.
Common mistakes
- Posting once, seeing nothing dramatic happen, and stopping. This is a slow, cumulative thing.
- Writing a long paragraph. It gets cut off and the point disappears with it.
- Posting without a photo.
- Reposting the same generic "call us today" message every week. It reads as automated and people tune it out.
- Naming a customer, showing an address, or posting anything identifiable from inside someone's home or off their file.
- Inventing a limited-time offer that is neither limited nor an offer.
Do this today
If you only do one thing from this guide, start at the top of this list.
- Search your own business name while signed in and find the update option.
- Post one thing right now — a photo from this week and two sentences.
- Put a repeating weekly reminder in your phone for the same ten minutes each week.
- Write your rotation list down somewhere so you are never deciding from scratch.
Last updated August 7, 2026
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